is one of the major advantages of email marketing. Good reporting lets
you see almost immediately the impact your message had on your clients
or prospective customers. No other medium can actually quantify the
results of a marketing campaign. There's no guesswork, estimates,
averages, focus group interviews or surveys to determine the
effectiveness of your message. You will know exactly:
The number of emails sent and actually delivered.
The number of emails that bounced back - so your mailing list can be updated.
How many -- and what percentage - of recipients opened the email.
Which pages or sections were the most popular - and which were not.
Which links were used most for click-through.
Even more important, you will
know who opened your email and how long they lingered over it. You'll
also know if they forwarded your email to a friend or associate. This
will enable you to build an increasingly complete profile of your
clients or prospective customers. As you sift through the data in the
reports, you gain additional insight into the people you're trying to
reach. Detailed information about your clients can now be collected and
analyzed as never before possible.
No Time for Guesswork
The supercharged and greatly
speeded-up business environment of today demands quick response. And
accuracy is as important as speed. Email Media Group's reporting
service provides hard data, easily accessible. With concrete numbers
always available, you can project trends - and make your business or
organization react more quickly to changes in the marketplace. You can
take immediate action to stay on top of the constantly shifting terrain
of the marketplace.
In today's Information Age, you can't afford not to have the most current information.